Hey there, i’m Eleen

Hey there, i’m Eleen

Hey there, i’m Eleen

UX

designer/strategist.

UX designer/
strategist.

I turn frustrations into innovation. I build systems that scale, and experiences people trust. 15+ projects shipped across industries.

Product Strategy

UX Design

Service Design

UI & Design Dystems

Explore my projects

Digital by design.

Strategic by nature.

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Here is how I turn bring together user, strategy, and systems to deliver solutions that scale.

01

Systems-based design

I design product ecosystems, not isolated screens - experiences remain coherent, scalable, and intuitive.

02

Future-proof solutions

Patterns repeat across different products. I spot gaps quickly and translate insights into solutions that work.

03

Execution-focused

Design is never done. I scale systems alongside the product roadmap - iterating with real users and teams to ensure experiences grow with the product.

Projects //

Projects //

Projects //

XO.Market

Conviction Market

0-1 build of a challenger prediction platform, translating new market mechanics into a learnable experience leading to 6K+ Alpha users in the first month.

du

Web Re-vamp

Co-led the transformation of the enterprise digital experience, defining a new brand identity and IA that boost product discoverability and reduce reliance on assisted customer journeys.

RTA

0 - 1 Product Development

0-1 build of a Roads Management System automating 19 business processes. This closed communication gaps, reduced delivery timelines, and enable accurate delay tracking.

Pulse

Sales Accelerator

Led the build of a market intelligence platform helping sales teams identify opportunities, track market movements, and effectively translate data into actions.

Magnati

Multi-currency app

Created a local app to support regional use cases and policy compliance. This aims to reduce onboarding friction, and increase operational efficiency.

UberHealth

Service Design

Improving access and utility of Employee Assistance Programs by extending existing infrastructure into Healthcare

I am building trustworthy products across industries.

Good design travels across industries. This array of experiences prepares me to help you deliver more unique solutions. I'm never limited to one way of solving problems.

Get to know me

Let’s work together

Let’s work together

Let’s work together

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