All Projects //
XO.Market
Conviction Market
Own the 0-1 build of a challenger prediction platform, translating new market mechanics into a learnable experience leading to 18K+ users in Alpha release.
du
Enterprise Re-vamp
Co-lead the transformation of the enterprise digital experience, defining a new brand identity and IA that boost product discoverability and reduce reliance on assisted customer journeys.
RTA
Digital Transformation
Built a Roads Management System 0-1 automating 19 business processes. This closed communication gaps, reduced delivery timelines, and enabled accurate delay tracking.
Pulse
Sales Accelerator
Led the build of a market intelligence platform to improve sales enablement by identifying opportunities, tracking market movements, and translating data into actions.
UberHealth
Service Design
Leveraged existing infrastructure to improve healthcare access, resulting in increased activation and utilization of Employee Assistance Programs.
Magnati
Multi-currency app
Created a local app to support regional use cases and policy compliance. This aims to reduce onboarding friction, and increase operational efficiency.
Interac
NFT Profile Avatar
Co-led an experimental POC shaping trust and identity in Web3 through a gamified avatar system that promotes on-chain due diligence.
Local Gems
Side Project
Built a gamified city-exploration app enabling local vendor discovery and customer engagement through a mutually beneficial reward mechanic.
Loblaw
Discovery Workshop
Co-led a 5-day discovery sprint to identify new features that enabled cross-functional alignment and a clearer projection-planning framework.
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