All Projects //
XO.Market
Conviction Market
0-1 build of a challenger prediction platform, translating new market mechanics into a learnable experience leading to 6K+ Alpha users in the first month.
du
Web Re-vamp
Co-led the transformation of the enterprise digital experience, defining a new brand identity and IA that boost product discoverability and reduce reliance on assisted customer journeys.
RTA
Digital Transformation
0-1 build of a Roads Management System automating 19 business processes. This closed communication gaps, reduced delivery timelines, and enable accurate delay tracking.
Pulse
Sales Accelerator
Led the build of a market intelligence platform helping sales teams identify opportunities, track market movements, and effectively translate data into actions.
Magnati
Multi-currency app
Created a local app to support regional use cases and policy compliance. This aims to reduce onboarding friction, and increase operational efficiency.
UberHealth
Service Design
Improving access and utility of Employee Assistance Programs by extending existing infrastructure into Healthcare
Interac
NFT Profile Avatar
Co-led an experimental discovery to POC project defining trust in the Web3 space through a gamified avatar system.
Local Gems
Side Project
Built a gamified city-exploration app enabling local vendor discovery and customer engagement through a mutually beneficial reward mechanic.
Loblaw
Discovery Workshop
Co-led a 5-day discovery sprint to identify new features that enabled cross-functional alignment and a clearer projection-planning framework.
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